Our AI usage policy

We use AI every day and know it well enough to build products on it. However, as with any technology — it is a tool meant to be used by professionals.

Judgement stays with people. Every deliverable is read, checked and signed off by someone who can defend every line of it; every number travels with its source; where AI took part in the work, we say so.

Three rules we work by:
—A person signs off everything that reaches you.
—Every fact arrives with its source.
—You always know what was AI-assisted.

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