Jeti

Jeti means seven: seven ornaments for seven regions, from Almaty to Charyn Canyon. The whole visual language is built on Tengrism — seven layers of the world running from Tengri and the cosmos down to body, soul and balance, six turning with the movement of life and one against it. It rests on deep immersion in the history and culture of Kazakhstan, so every ornament carries a meaning and every design reads as part of one family.

Collection design · Symbolic system · Ornament · Vector artwork for production

Designing the solution. Identity, packaging and interfaces that survive contact with production — from the first sketch to print-ready files, factory specifications and shipped screens.

Get in touch